retargeting online display advertising

September 2013 Marketing Newsletter: Retargeting

In this Issue:

  • Note from our Ad Director
  • Re-targeting your potential customers
  • Statistics about our audience
  • Upcoming Opportunities
  • Business Subscription Offer
  • Digital Tips and Trends from around the web


From our Ad Director
We have a number of exciting things going on at RiverTown Multimedia that benefit any local or regional business owner.

The first item is one that we are very proud to report;

OUR AUDIENCE IS GROWING!  Yes, contrary to what other media outlets are struggling with, our audience has grown in the past year.  Our readers and online viewers have responded to our award winning journalism and second-to-none local news coverage, helping our audience grow by over 8% in the last year.  This is great news for our advertisers who are able to put their message in front of an engaged, affluent, and GROWING local audience in our print publications and on our web and mobile sites.

I am also pleased to report on our redesigned web sites.  We launched the new web platforms on each of our 11 local sites in August with “responsive web design”.  Responsive web design is a web design approach aimed at building sites to provide an optimal viewing experience (easy reading and navigation) across a wide range of devices (from mobile phones to desktop computer monitors).  What this means to our readers and advertisers is that we are even more accessible every day, 24/7.  Whether in print, on a desktop or laptop, or on any one of the ever growing mobile or tablet devices, our sites can be seen without missing a thing.

To learn more about responsive design, click here to check out an infographic on our website.

Great things are happening every day at RiverTown Multimedia.  The results are enhancing what we bring to our readers and advertisers.

If you’d like to learn more about these items or any of our other powerful products please send me an email or give me a call.  I love visiting with our customers and talking about the wonderful solutions that we can provide to help you reach your business goals.

Retargeting your customers online
retargeting online display advertising
Have you heard about the latest technology in online marketing? Introducing, Retargeting by Forum communications.

Retargeting pinpoints people who have shown purchase intent by searching for keywords related to your business. Retargeting shows your display ad to consumers based on their search terms, from broad keywords related to your products and services (like “types of braces”) to specific trademarked terms that show purchase intent (like “Invisalign prices”). This works whether they are on our network or not!
Retargeting means your brand is top of mind when customers are ready to buy!

Why is retargeting so effective? – Click here to watch a video

Retargeting generates greater online sales by keeping your brand front and center
and bringing “window shoppers” back when they’re ready to purchase. Every time
your customer sees your retargeting ads, your brand gains traction and more
  • “Replays” your message to viewers who’ve found you online
  • Your ad follows the customer based on their specific needs
  • Increases return visits to your website and ultimately your store
  • Increases conversions/sales

Contact us today to learn more about how we can help you target you customers online.

Our Audience Packs a Punch!!
Did you know?:

  • Our audience will spend over $43 million for Auto Repair/Maintenance in the next 12 months
  • Our audience will spend over $105 million on Eyewear and Opticians in the next 12 months
  • Our audience will spend over $461 million going out to eat in the next 12 months.
  • Our audience will spend over $100 million on their pets in the next 12 months.
  • Our audience will spend over $313 million on Travel/Vacations in the next 12 months.
  • Our audience will spend over $818 million on New and Used Vehicles in the next 12 months.

*Q3 2013 Pulse of America Readership Survey

Upcoming Opportunities
Don’t Miss These Upcoming Opportunities to reach our AudienceA quick look at upcoming opportunities to reach all or portions of our audience with a targeted local publication (dates subject to change.  Contact your Account Executive for more information):

  • Fall Car Care Tabloid
    Publishes:  Week of October 21
    Space Reservation Deadline:  October 4
  • Business Insider (New Richmond, Hudson, and River Falls):
    Publishes:  October 31
    Space Reservation Deadline:  September 30
  • Official St. Croix Valley Regional Tourism Alliance Magazine:
    Publishes:  Week of December 2
    Space Reservation Deadline:  October 25
  • 2013 Holiday Guide:
    Publishes:  November 27
    Space Reservation Deadline:  October 25
  • January 2014 Healthy Lifestyle:
    Publishes:  Week of January 27
    Space Reservation Deadline:  December 20, 2013
  • 2014 River Valley Brides Magazine and Bridal Fair:
    Magazine Publishes:  First week of February 2014
    Bridal Fair:  Sunday, February 16
    Ad space and booth reservation deadline: January 6, 2014
Special Offer For Business Subscriptions
Special offer for business newspaper subscriptions

Business Newspaper Subscription SpecialsSave $30 off the home subscription price.

For a new subscription delivered to your business. With a 3 year subscription

Call 1-800-284-3402 and mention the Business Subscription special to start your subscription today. Unlimited number of subscriptions delivered to business address per offer.


Digital Tips and Trends
  1. Online Buyers Notice Retargeted Ads:
    Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying. And there is evidence that consumers do notice these ads.
    >>> Read more
  2. Research shows newspaper advertisements across platforms deliver best results

    Just as newspaper content extends across all platforms, research — from news media companies like Aftenposten and MPG — indicates advertising should also migrate from print to online to mobile.
    >>> Read more

  3. Smartphones And Tablets Have Revolutionized Consumer Connections:
    According to a recent Nielsen Cross-Platform Report, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. Smartphones and tablets have revolutionized our ability to be connected to each other and to our favorite shows at all times.
    >>> Read more
  4. Ad execs think online video ads are equally or more effective than television ads at reaching audiences:
    The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work.
    >>> Read more