January 2014 Marketing Newsletter

In this Issue:

  • Introducing our new Digital Sales Manager
  • Our company is growing!
  • What you need to know about retargeting
  • Upcoming advertising opportunities
  • Digital Tips and Trends from around the web
Introducing Steve Hartman – Digital Sales Manager
Steve is a native of Chokio, MN, a small town 12 miles west of Morris. He graduated from Minnesota State University – Moorhead in 2006 and began employment with The Forum in January 2007. Steve enjoyed being an advertising consultant for The Forum and histime in Fargo, but moved to the Twin Cities in May of 2010, where he joined the Pioneer Press advertising team.When an opportunity came to focus on digital advertising in the region  Steve jumped at the chance to rejoin the FCC team in the IMG department. From November 2010-December 2013 he provided digital advertising solutions for accounts in the Twin Cities region and nationally. Steve lives with his wife Heidi, a Supply Chain specialist at Medtronic, and 2-month-old son, Jack, in Minneapolis.

“I’m extremely excited for the opportunity to help educate our sales staff on the digital space and grow digital revenue for Rivertown Multimedia. It’s an exciting group with lots of potential!”

-Steve Hartman

Forum Communications Company is growing!

Forum Communications CompanyForum Communications Co., which is the parent company of RiverTown Multimedia, has entered into an agreement to purchase newspaper properties in the lakes country of north central Minnesota – including the Brainerd Dispatch.

Forum Communications Co. is purchasing the properties from Morris Communications, a media company based in Augusta, Ga. Prior to the latest deal, Forum Communications Co. properties included nine daily newspapers and 22 community newspapers across the Dakotas, Minnesota and Wisconsin. Other FCC properties include: a radio station and a TV station in Fargo and TV stations in Bismarck, Minot and Grand Forks, N.D.; and commercial printing operations in Fargo and Duluth, Red Wing and Detroit Lakes, Minn. Forum Communications also has a digital media division.

“Our company is pleased to acquire the Brainerd newspaper and its affiliated publications,” said Bill Marcil Sr., chairman of the board of directors of Forum Communications Co. “The (Brainerd) market is an ideal fit for our regional media presence, including our Internet sites, commercial printing operations and the Minnesota resort marketing opportunities with our newspapers and websites in Alexandria, Detroit Lakes, Bemidji and Park Rapids,” Marcil said.

Our newspapers and news websites continue to provide the best local coverage in the communities we serve. We are excited about the growth of our company and the many new opportunities it will bring for our advertisers.


What you need to know about Retargeting
Retargeting Online AdvertisingRetargeting allows advertisers to get their message in front of web users who are looking for them based on what they do online. Retargeting helps eliminate the guess work in online advertising. We know people are looking for your advertisers. Now we can get a message to those people. Instead of a shotgun approach, we are able to target a single user based on their unique interests.

3 Types of Retargeting:
  • Site Retargeting – deliver an ad to a user who has visited the advertisers’ website. “Advertising to people who already know you.”
  • Search Retargeting – deliver an ad to a user who is searching for you or your products and services. “Advertising to people looking for you.”
  • Keyword Contextual Retargeting – deliver an ad to a user who is reading about your products and services. “Advertising to people interested in you.”
Upcoming Opportunities
Don’t Miss These Upcoming Opportunities to reach our AudienceA quick look at upcoming opportunities to reach all or portions of our audience with a targeted local publication (dates subject to change.  Contact your Account Executive or call 651-319-4510 for more information):

  • Spring Car Care Directory
    Format: Sig
    Publishes: March 13
    Space Reservation Deadline: February 24
  • Family Lifestyle
    Format:  Glossy full color magazine
    Publishes:  March  26 & 27
    Space Reservation Deadline:   February 25
  • Spring Home & Garden
    Format:  Full Color Tabloid
    Publishes:  April 24
    Space Reservation Deadline:  April 7
  • Dining & Destinations
    Format:  Glossy full color magazine
    Publishes:  May  14 & 15
    Space Reservation Deadline:   April 16
Digital Tips and Trends
  1. Biggest Digital Marketing Takeaways from comScore’s State of the U.S. Online Retail Economy, Q3 2013:Last year’s U.S. eCommerce holiday spending season fell slightly short of initial forecasts, but continued to grow 14 percent over 2011.
    >>> Read more
  2. Why Email Marketing Is Vital To A Brand’s Health:

    The most powerful brand ambassadors in the world, moms – are a very mobile demographic and if marketing & advertising folks want to succeed, they better be mobile as well. Literally.>>> Read more 

  3. Video Succeeds in Email Marketing: 6 Out of 10 Marketers Use It:Would you believe that 60 percent of U.S. marketers are using video in their email campaigns? It’s a surprisingly high number, since videos themselves can’t be included in email messages.>>> Read more