Needed in case we have questions and need to follow up with you.

Your email address in case we need to follow up with you.

In many cases, businesses will release information to their local newspaper in advance, so the newspaper can expand on a story if warranted. All information submitted with a time sensitive release date will be handled in strict confidence.

What person, company or both are we referring to?

Explain the point you want to get across to your reader — be direct and to the point.

When did this happen? Is it will timely? This is an important point. Many people and organizations delay these types of announcements and disqualify themselves as a result. Get the news release to us as quickly as possibly, even if it has to be done locally.

Where did this happen?

List the credentials or story needed to support this news. This is also the area where you should list other relevant information pertaining to this news item. Please keep in mind that this is also where most news releases fall prey to promotional editing.