In today’s world there are so many different ways to advertise. Odds are if you are a small business you are well aware, due to the many solicitations from every web marketing company under the sun. We wrote an article about the history of advertising in which we covered some of the core tenants of advertising. These […]
Video Retargeting is an additional tactic that can be applied to a Retargeting campaign. Retargeting is a common and powerful advertising channel in today’s digital marketing landscape. It is the technique of targeting display ads to consumers based on their online behavior. Retargeting ads can be triggered by a consumers visit to your website, by […]
The sudden rise of Ad Blocking software and Apple’s integration of this software on its iOS9 program have created a lot of buzz in the digital marketing world. Users are fed up with advertisements taking up their screens and intruding on their content. It’s incredibly frustrating to visit sites with awful user experiences.It’s no […]
There’s no shortage of email in the world. Despite email being one of the oldest forms of online marketing we still find incredible value when reaching an inbox. But while email’s importance and targeting has improved, the clutter has increased. Here are 5 simple ways to stand out in your email marketing campaign. 1. Be responsive The […]
Advertising and marketing have been around a long time. From the days of medicine men driving cross-country in a covered wagon to Mad Men of the 1960s and today’s generation of data-driven and web marketing tactics much has changed. But the basis and strategies haven’t changed as much as we think. For a quick look, […]
We can all agree there are different benefits to all the different seminars, presentations and the like. We attend because we want to learn, grow our business, or network. On the rare occasion you can get all 3 done at the same event. It’s even more rare that everything is discussed. So what types […]
Small business owners can get caught up in the wild web we weave. We (alliteration will end soon, I promise) being digital marketing folks. SMB owners have limited staffs, resources, time and money. So here are a few things to think about when putting together a digital strategy. First of all, why is a digital […]
Content Marketing is becoming the buzzword of our business in 2015. And the reason is obvious: without quality content your brand won’t engage consumers. Facebook’s “content” or lack thereof, are the reason I deleted my account. Of course, Mark Zuckerberg still has my data, but that’s a blog for another day. The key in all […]
Over the last 8 years of working in the advertising world I’ve heard a lot of things. I’ve heard reasons to NOT advertise, reasons it doesn’t work, complaints about my company and complaints about others. But one of the most common phrases I’ve heard from small businesses is “I have Social Media and it’s FREE!” […]
A lot has changed in 10 years. In 2005, Hurricane Katrina hit New Orleans. The housing market was still expanding and had yet to crumble. President Bush had just began his 2nd term in office. Thankfully, Ray Charles won a Grammy for Album of the Year, so I can’t make fun of some horrible music […]